Premier Awards - Best Ad Design ( Circulation up to 1499,Circulation 1500 to 3999,Circulation 4000 to 6499,Circulation 6500 to 9999)
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Place Name:
First Place
Contestant Name:
The World-Spectator (Moosomin, SK)
Entry Title:
Wakeboard clinic
Entry Credit:
Neethu Thomas
Judge Comment:
Great typography and strong use of colour. The ad does exactly what it’s meant to do—grab attention and clearly communicate its purpose.
The ad's theme is fantastic! It features great use of illustration and colour, and the headline typography is especially engaging. The information hierarchy is clear, making the content easy to follow. There is an opportunity to strengthen the call-to-action copy to make it more compelling and action-oriented.
Place Name:
Second Place
Contestant Name:
The Wainwright Star EDGE (Wainwright, AB)
Entry Title:
Indoor RV Show
Entry Credit:
Carrie Chisholm
Judge Comment:
I love the theme and the use of illustration, which aligns well with the overall concept.
This is a great ad concept with a strong outdoorsy feel that aligns well with the product being promoted. The use of outdoor-themed illustrations is especially effective and enhances the visual appeal. The background texture adds depth and reinforces the overall theme. The information hierarchy is clear, and the colour palette supports the concept well. The copy is thoughtfully placed, making it easy for readers to find key details such as contact information.
Place Name:
Third Place
Contestant Name:
The World-Spectator (Moosomin, SK)
Entry Title:
Footloose the Musical
Entry Credit:
Neethu Thomas
Judge Comment:
Great typography and mood throughout the ad. Every element is relevant and effectively supports the overall theme. The ad could benefit from a bit more creative copywriting to strengthen the communication of its message.
The retro theme works really well with the ad’s subject—the Footloose musical. The information hierarchy is strong, allowing viewers to quickly glance and absorb key event details. However, there’s room for improvement in how the ticketing information is presented. As it stands, it’s difficult for users to easily find out how to purchase tickets.
Competition Comment:
There are many great ad designs this year. I truly enjoyed seeing all the community-focused ads. Thank you for the opportunity to serve as a judge.
