Premier Awards - Best Ad Design (Circulation up to 1499, Circulation 1500 to 3999, Circulation 4000 to 6499, Circulation 6500 to 9999, Circulation 10000 to 12499, Circulation 12500 to 17499, Circulation 17500 and over)Back
Place Name: First Place Contestant Name: The Lake Report (Niagara on the Lake, ON) Judge Comment: Congratulations on winning this category. The entry demonstrates strong imagery that reinforces the value proposition of the homemade fudge, while the copy effectively generates interest even among non-fudge enthusiasts. A stronger call to action would improve conversion potential, and adjusting the layout so the copy begins on the left would enhance readability and flow.
Place Name: Second Place Contestant Name: Nunatsiaq News (Nunavut Nunavik, NU) Judge Comment: The imagery effectively reinforces the theme of vision, immediately capturing attention and communicating a clear customer value proposition. The statement “Let us help turn your vision into reality” captures the essence of the message.
Place Name: Third Place Contestant Name: The Wainwright Star EDGE (Wainwright, AB) Judge Comment: Strong use of a dog as the central visual element, with the lifted ear acting as a clear metaphor for hearing. The copy effectively reinforces the service and highlights the benefit of improved hearing.
